My social marketing strategy is one based around awareness and education. This said, I've been thinking about the importance of branding, and logo recognition - attached is a 'grab' of the Gift of Life's logo..... clearly the words below the image describe what the group does, and even the name of the organization speaks to it's mission.
I came across this article in some of my digging and thought it was interesting.
http://www.charityvillage.com/cv/archive/acov/acov02/acov0245.html
Clearly a logo is not a brand, especially in this case, but it's the stamp of one perhaps. And while it may be antiquated, this one heads for the mark. Whether it is 'as good as it can be', on the other hand, is up for debate.
No comments:
Post a Comment