My new target audience description is below.
My target audience is Lucy Darance. Lucy grew up in Texas and recently moved to Ann Arbor to attend a graduate program at the University of Michigan. Lucy spends her weekends walking through the arb and speaks to her grandmother twice each month. She studies most weeknights, and she tries to make time to read the paper three times each week. She is aware of organ donation, but has never been affected by it directly and has never spent much time thinking about becoming a donor herself. She still has a Texas driver's license, and won't need another one until 2012.
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Hi Lara,
ReplyDeleteFirst time at your blog, but here's what I get from your description. Hope I'm on the right track! Your target customer is educated and informed. She values nature and life, and has the means to easily become a donor although is currently not.
I'd add one comment about your target customer's trust in the medical field. I'll use myself as an example: earning my Master's of Public Health, supporter of organ donation, user of a driver's license... and refuse to register because some part of me believes that a doctor would leave me to die on an operating table if my organs could be used for a "better project." I know it's irrational and probably not true, but I don't want to risk my life. I'd also think a lot of people think this way and it may be one of your biggest barriers in growing your customer base.
Good luck!